Furthermore, Akwasi borrows Whatsapp Mobile Number List associations from Expedition Robinson a PoP and from the Black Lives Matter movement, which is positively charged, but not unique to Akwasi. The negative attitude towards Akwasi is indeed very negative (score 1.8), but is not unique to Akwasi (score 3.6). This is what we call a category Whatsapp Mobile Number List problem: although it is negative, everyone in this category has this association. Akwasi has to be careful that this association does not become unique to him, because then it becomes a brand problem for him. That would mean that the negative association only sticks to Whatsapp Mobile Number List him and puts him at greater risk for damage to BLM. But also for himself:
we know the effect of blocking or Whatsapp Mobile Number List overshadowing from advertising literature : a message that generates so much resistance that the message is lost. 'Good' examples of this are the ad of the dying AIDS patient in a Benetton ad , a Terres des Hommes campaign and a PETA campaign . Three examples of shock campaigns Whatsapp Mobile Number List where the means are so bad that the target is completely out of sight from the public. Benetton wants equality around the world, Terres des Hommes wants to end child prostitution and PETA wants to end animal cruelty. Hard campaigns only work if the message still gets through after the Whatsapp Mobile Number List crowbar. Finally, the attributes that characterize Akwasi:
one in six respondents had such an Whatsapp Mobile Number List association that is negatively charged and unique to Akwasi. What people recognize Akwasi by is a brand problem. Sharp has no words for this, but this would be a negative brand asset : an identifier that is a reason not to buy. Let's take a look at the associations that pose a Whatsapp Mobile Number List branding problem for Akwasi. See figure 7.The problems for Akwasi are in the associations of negative, bad and mean, an idiot and a whiner. As with Derksen, those associations are not mild. That is also the great advantage of asking open questions instead of submitting Whatsapp Mobile Number List statements. This is what respondents themselves type when they think of these brands.