The Kickstarter launch date, and Collected people’s email addresses that were interested in it. It gave us something easy to link people to, and we used it to supplement many of the other techniques in this post. In total, we got over 350 signups from this page. It wasn’t our highest source, but we knew that these people were highly targeted and day if we did the pre-launch right. Note: The best way to do this on top of your existing site is to use a
Welcome Mat that can turn any page on your site into a landing page. 2. APPLY THE “EMAIL SIGNATURE TECHNIQUE” There are active and passive strategies for growing your list. An active strategy is something you have to keep doing over and Telemarketing list over again to collect emails, whereas a passive one you can set once and forget it. Since our time was limited, the more things we could do passively the better. By setting up my email signature with a tagline and a link, anyone I emailed was getting a call to action to
check out the landing page I mentioned in #1. Since I send 50 - 75 emails per day, that many people would see this without me having to do anything extra. Screenshot showing a CTA on an email signature as P.S. 3. PERSONALLY REACH OUT TO YOUR EXISTING AUDIENCE Getting our first 150 subscribers involved a lot of manual labor writing personal emails to the people we knew that would be interested in what we were creating. Allen and I each made a list of 50 - 75 people that fit the following criteria: