Jun 21, 2022
In Education Forum
According to the analysis of the short video industry executive list report released by iResearch in 2019, in 2018, the market size of the short video industry reached 46.71 billion yuan, with a growth rate of 744.7%, which was mainly driven by the opening of executive list advertising and monetization on the head short video platform. It is estimated that the market size of the short video industry will reach 100.65 billion yuan in 2019. In the future, as short videos gradually become an indispensable method for users' online entertainment, there is still a lot of room for short video platform advertising monetization and other monetization methods. Performance and other content, with a lot of original executive list special effects, filters, scene switching, etc., to help users create model short videos that blow up the circle of friends 2.2 Product name: Kuaishou Product slogan: record the world record you Product logo: Product positioning: a platform for users to record and share production and life, a platform to record and share everyone's real life, and discover the real and interesting world here. From the slogan and executive list positioning of the two products, it can be found that the focus of their product content is different. The purpose of Douyin is to create star items and executive list cause viral spread, while the purpose of Kuaishou is to give everyone a platform to record executive list and display themselves, and to create a civilian Explosives. Due to this difference, it affects the differences in its user attributes and market performance. 3. Comparison of user groups 3.1 Gender, Age, Region of Douyin Users 3.2 Gender, Age and Region of Kuaishou Users According to the data analysis of iResearch, from the perspective of user gender, there is no essential difference between Douyin and Kuaishou.