Jun 13, 2022
In Education Forum
In just half a year, HEYTEA GO has gained millions of registered users, and the repurchase rate is said to have reached 300%. 2. HEYTEA unmanned cashier shop "HeyTea Unmanned executive email list Cashier Store" is also a major attempt after the launch of the HEYTEA Go applet. For the traditional offline fast retail Heytea, the cache store greatly saves the cost of opening a store, which is a major trend in the future. 3. Membership System In terms of membership system, the executive email list points for members who joined the HEYTEA service account before the launch of "HEYTEA GO" have been honored. Planet Immigration" is an upgrade to the original membership planet card, and it is also the integration of the applet and the original WeChat service account. 4. Brand Maintenance HEYTEA also attaches great importance to the maintenance of brand fans. In addition to humanized executive email list operations such as the official account and Xiaohongshu, it also often organizes offline gatherings, invites fans to participate in product development, and effectively continues to spread the brand through word of mouth. In the face of executive email list competition from other online red tea drinks, HEYTEA can use a large amount of user data to study consumer preferences and develop more new products that young people like. It can also make auxiliary decisions for retail location selection, reduce store opening costs, and improve operations. s efficiency. Summarize To sum up, Starbucks, Luckin, and HEYTEA have their own characteristics, and digital operations also have their own advantages and executive email list disadvantages: Although Starbucks digitization is the slowest to respond to user needs in China, it does have the most complete functions, the most stable IT system, and the brand with the highest user loyalty. However, in the new era of consumer innovation in executive email list China, if Starbucks just follows and does not actively innovate.