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Monira Khatun
Jun 13, 2022
In Education Forum
A little knowledge point under popular science: products bulk sms service that serve individual users are referred to as To C, such as Taobao, , and Douyin. The most obvious difference between To C and To B products is that the users and decision makers of To C products are the same person; while the buyers of To B products are companies and organizations (such as Tiger Frog Technology), and the decision makers and users may not be the same. the same person. The bulk sms service decision-making cycle is long, similar to educational products; the decision-maker may be the school, the parents are the ones who pay the bill, and the users are the students. Differences in user roles will link a series of butterfly effects such as product design, team configuration, marketing and business models. Last year, when Tuicaiwa was looking for an bulk sms service angel round of financing, he ran all over the country and met more than 30 investment institutions. After every dialogue session after the roadshow, investors would ask the same question: how to scale quickly. Looking back now, I feel that we were a bit blindfolded at the time, and we had no clear bulk sms service understanding of SaaS applications in vertical scenarios. We look at the business of enterprise services from the perspective of the development of To C products. Expensive tuition. In the enterprise service track, the value of a product can be reflected in two points, "can and can't", "good and bad", these two points are prioritized in the product development stage. "Can or can't": It is to evaluate customers, Whether the product can solve the problem and bulk sms service create value for the enterprise, this is what the customer cares about. If your products and services are the best and can really help customers, then price is not a big problem - price and value follow the law of equality and conservation; "Good or bad": Comparing with competitors, first go through the stage of "solving problems". When Tuicaiwa was first launched, it was also following the early development bulk sms service model of the enterprise service market, first targeting small and micro enterprise customers, because small and micro enterprises have simple demand for products, but this model did not allow us to achieve sustainable development. It was only later that I realized that whether serving small and micro enterprises or large and medium-sized enterprises, scale growth is not only related to the degree of product-market fit, but also to the
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Monira Khatun

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