Jun 18, 2022
In Education Forum
The classic "people and goods yard" three-axes, in terms ws number list of e-commerce platforms, are three key tasks, product selection, store operation, and user ws number list management. Categories should be divided into groups, and stores should be divided into groups. In this two-sided market, we still pay attention to the demand side ws number list and talk about customer groups. The operational strategy differentiation of e-commerce platforms mainly starts from three perspectives: based on the user's activity, based on the user's preference ws number list for different products, and based on the decision-making stage of the user. The most classic is the RFM model mentioned above. For lost customers, whether to consider adopting ws number list a recall strategy; for high-value users, Whether to recommend more accurate products to them. Preference ws number list grouping is based on users' preferences for different products, and divides users into different groups such as "beauty", "shoes and hats", "digital", "books", and then accurately pushes new products.